Do New Obesity Ads Make You Think?


Have you seen the new LiveWell Colorado ad campaigns on TV? They feature actual Coloradans and a sliding scale of where they fall in the Body Mass Index range: underweight, healthy, overweight or obese.

The campaign is supposed to make us ask ourselves where we would fall on the scale and to look at it as more of a personal issue, rather than someone else’s problem.

Although Colorado was just named the skinniest state-again-50 percent of adults living here are still considered to be overweight or obese.

What do you think of the campaign? Does it make you look at your weight differently?


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