Child’s Voice on GPS Could Save Lives


An ad agency in Sweden created a GPS app that automatically switches to the voice of a child when near a school or daycare.  It helps drivers become more aware of where they are.  We all know that kids aren’t always safety-conscience.

This idea was created by a group called  Forman & Bodenfors for If Insurance. They wanted to come up with a way to help drivers pay more attention when children were nearby.  Currently, the app is only available in Swedish, but maybe it will catch on and we’ll have it in English soon.


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